Is Your Business one
Is Your Business one
End of year trading is crucial – like Christmas, it provides a need to buy so many things that you may miss out on what’s happening in the rest of the world. The unfortunate thing about other parts of the world is that you might not want to sell your business unless it is something you feel you cannot live without.
Profit thought-leading suggests that, in most situations, small businesses are better off selling to an existing customer than acquiring a new one. You only be receiving money when you sell your business – and by renewal rights and a whole range of other convenient terms and conditions.
What this Pro Already Holed Up
The idea of a business being continually growing for as long as your business continues to be profitable is encouraging to many of us who want to see their way through the ‘sector drama’ and see the whole world as part of their experience. A lot of which can be frustrating and a net loss of confidence and assumption that it is, after all, a business at all.
To drive home this point, ask yourself if you would be interested in buying something at a discounted rate from some trading business that you trust in order to facilitate your business development? (Obviously, you would not do it).
The Easy Way Out
So look at your own business versus what other business practices would facilitate making your organisation more valuable to customers, offering them the confidence they need to choose to do business with you instead of your competitor and enabling them to make a positive return.
Now, if you doubt that this article is going to provide you with a comprehensive buying formula, think about this:
If you are not making a positive return on your investment, what exactly are you selling?
So, in a way, you are selling the ‘big picture’ of your business – ie: your vision?
How is your business shaping up against this want you want?
Do you have the formula or your thinking being used by your business (or, better still, by your customers)?
I will address this last point next week. Until then, here’s an interesting (and important) question:
Is your business one that holds too much of your heart, like the way a jackhammer does?
If you came across as a Jackhammer, would you really consider buying the things that you are so excited about, listen to and engage with?
Sorry to say, but you absolutely would not want to buy into the way your business is constructed. I once had a client who wanted to hold a certain position in a business (not because he was the market leader of course). He just loathed having to do what he had to do to get a specific position and give up on being offered to do what was important. It divided his soul – he was so floundering.
What would your customers be thinking?
Your customer would look for reasons to ‘not’ want to do business with you, to have you not exist. They would not want to do business with you because you have hit the jackhammer wall with regards to your customer service.
If YOU do or say something that people feel is not on the right track, what would they want to say and do about it?
So why are you in business?
Maybe is it to make money?
It could be that your business serves social significance. Maybe it is a business that has an alternative impact in the world. If it’s serving people and your business is not visible to them – what exactly am I selling?